How you can create a social media following through your brand identity.
THE IMPORTANCE OF PERSONAL BRANDING
“Personal branding is about both self-promotion and authentic self-expression” [Gaurav Gulati]
Personal branding is how you promote yourself to your audience and is an opportunity to influence how you are perceived. It can be a very effective way to allow your audience to connect you in a human way, relate to your story and what you stand for.