How you can create a social media following through your brand identity.

THE IMPORTANCE OF PERSONAL BRANDING

“Personal branding is about both self-promotion and authentic self-expression”[1] [Gaurav Gulati]

Personal branding is how you promote yourself to your audience and is an opportunity to influence how you are perceived. It can be a very effective way to allow your audience to connect you in a human way, relate to your story and what you stand for.